Web Design, Upgrade, Content Development & Maintenance
We specialize in marketing-oriented websites that promote relationships with
clients or customers, sell merchandise, or persuade visitors to support specific
issues.
If you need a marketing website that promotes the benefits of your products
or service, we are your best choice. On the other hand, if you want a site that
offers video games, glitz, or gimmicks, you should look elsewhere.
We write as well as design.
Unlike the "web-only" site designers you may have encountered in the past, we don't
expect you to provide the written text for your website. As experienced marketing
communication professionals, we develop your preliminary thoughts and notes into
rich, persuasive content. Our capacity to provide written content as well as
site design and engineering keeps projects and updates on schedule.
Experienced in the creation of conventional - as well as online - advertising
and public relations, Orwig Marketing Strategies offers the full spectrum of
services, including writing, editing, graphic design and photography. We provide
every ingredient for web site success including:
- Research and analysis that will define an effective site strategy
- Development of the web site architecture and navigation plan
- Award-winning graphic design
- Economical solutions for back-end functionalities like form processing
- Search engine optimization (SEO), and
- Web site promotion including advertising and public relations support in
conventional media.
Our continuing maintenance program
One of the great advantages of a website over conventional marketing options
is that it is a "living document" that can evolve along with your brand and changing
market conditions. Unfortunately, many sites become dated and stale because the
in-house webmaster wears many other hats. Worse, part-time webmasters often don't
understand complex coding issues so the site gradually deteriorates as code
is damaged when changes are made.
Many web designers look at initial site design as the big-ticket sale and routine
maintenance as a low-profit nuisance - particularly if they don't employ writers
on a regular basis. As a marketing agency, we are used to ongoing client relationships.
While we can design a user-updateable site for you, most of our clients choose
to have us provide continuing maintenance. This service ensures that site updates - major
or minor - occur
in a timely manner.
Our maintenance programs require no annual commitment. They are billed on a monthly
basis when our clients request updates.
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